For Indian agro companies, the field team is the growth engine. But managing 20-200 reps spread across multiple states — knowing who visited which dealer, how long they stayed, what the counter share was, and whether the visit actually happened — is a constant challenge. AgriPeople's field force module gives managers complete visibility and gives reps a phone-based tool that makes their job easier, not just trackable.
GPS-Verified Dealer Visits
Every dealer visit is recorded with GPS coordinates at check-in and check-out, timestamp, duration, photos of product display and signage, competitive product sightings, and structured feedback (stock level, counter share, dealer satisfaction). Reps cannot check in from outside the dealer's location — the app validates GPS within 100 metres. Managers see all visits on a live map.
Daily Tour Planning and Route Optimisation
Each morning, reps submit their tour plan for the day — which dealers they'll visit and in what order. The system suggests the optimal route to minimize travel time. Managers approve plans or redirect. At day end, actual vs planned visits are auto-compared and deviation reports sent to managers. No more phantom visits or "I was there" claims.
Attendance, Leaves, and Expense Management
Field attendance with selfie verification and GPS location. Leave applications and approvals via the app. Expense claims with GPS-calculated mileage (fuel reimbursement), toll photos, and other receipts. Managers approve from their phones. Finance sees a consolidated expense report by rep, territory, and expense category — ready for Tally.
Market Intelligence Collection
Turn every rep visit into a market intelligence report. Structured forms capture competitor products on display, pricing at the counter, new entrant activity, dealer feedback on product quality, and farmer complaints. Aggregate all this data into a company-wide market intelligence dashboard — without any manual compilation.
Performance Management and Incentives
Track rep KPIs: visit targets, new dealer additions, order values, collection achievements, market intelligence submissions, and customer satisfaction scores. Plot each rep on a performance matrix. Auto-calculate monthly incentive payouts based on achievement vs targets. Top performers automatically get recognition messages via WhatsApp.
Why Field Force Tracking Customers Choose AgriPeople
- �Real GPS verification — not just self-reporting
- �Mobile app works on any Android phone
- �️ Live route maps for managers
- �Auto performance reports daily
- ₹99/user/month — cheaper than Excel + WhatsApp chaos